Mac Daddy World

The top secret BT-1 project was finally declassified at Macworld 2009. After so much hard work by everyone involved, it was awesome to be officially recognized when it was awarded the Macworld Best of Show award. On Thursday, we got to show off not only the camera, but our shiny lucite trophy.

If you haven’t read about it yet, the BT-1 is the world’s first wireless webcam. It’s a tiny Bluetooth video camera which can be positioned anywhere around the room and used with iChat, Skype, or for any purpose imaginable.

Although we won’t actually be shipping the cams for a few months, Glen, Ken, Jimmy, Midori, and Neil worked hard all week demoing the BT-1 to expo attendees. MacWorld visitors could see for themselves how great the wireless video looks and feels. The general reaction to the camera ranged from “that’s really neat” to “that’s just what I need, I’ll take three!”

So how does a software company like Ecamm end up selling a ground-breaking hardware product? Making software is about designing user interfaces and moving bits around. Hardware is a whole different ball game, and has a lot of my software friends asking “where did this camera come from?” It helps to be working with a genius hardware engineer. The camera was designed and created by Pico Instruments, with Ecamm Network doing the drivers, and also the sales and marketing.

In four fast-paced days, we burned through more than 3000 flyers and 1000 miniature coffee cups (our signature giveaway). Check out Ken’s Flickr feed for some pictures of Ecamm’s Macworld 2009 experience.

This was our 3rd Macworld, but is this the end of an era?

I guess the last 25 years was just the end of the beginning.

This entry was posted on Friday, January 16th, 2009 at 8:50 pm and is filed under Apple, Hardware, MacWorld. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.